Yamamoto 6 1/2'' Cut Tail

Yamamoto 4'' Senko Laminate
If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner.
Price: $7.49 - $7.89

# Of Colors: 23

Yamamoto 5'' Sanshouo
Our goal was to produce a bait that wasn't just another copy of any existing style. We needed a product that could be flipped, pitched and punched, rigged on a Carolina rig, Texas rig or fished on a swing head or a football head -- something that would excel throughout the water column. The SANSHOUO can be fished deep but it can also be flipped shallow or used to sight fish with. It's extremely compact, yet produces a heavy duty action all its own. Conceptualized by Western Pro Bub Tosh, Jr., the 4 3/4" SANSHOUO is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill - with a distinct profile that fish don't see all of the time. We feel we've designed a bait that will work equally whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it'll work in any water clarity under a variety of conditions -- try it on a chatterbait when you want your bladed jig to have more vibration than with a more subtle slotted bait, or put it on the back of a swim jig, but we think it's often best fished all by itself.
Price: $5.99 - $6.29

# Of Colors: 11

Yamamoto 5'' Senko Core Shot
If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner.
Price: $7.49 - $7.79

# Of Colors: 7

Yamamoto 4'' Zako
The Zako Swimbait was designed by Elite angler Brett Hite, and it's his bait of choice as a swimbait trailer when he's slinging chatterbaits or he's in the mood to flip. "I wanted a lure to mimic a bluegill or a shad, but I wanted a fish profile with a bigger belly. It needed to be beefy enough to hold a hook or jig," says Elite Angler Brett Hite, who finished 2nd this year at Winyah Bay primarily fishing the Zako. Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait you'll always know you're rigging it dead center and that means the Zako will always run true.
Price: $6.19 - $7.00

# Of Colors: 15